Here are a few things to be aware of next time drinkers visit Las Vegas. Casinos have changed policies to match changing preferences in order to maximize profit. That’s a huge decrease from the 1960s, ‘70s, and ’80s. The casino customer has changed a lot over the years and so have the companies.Ībout 30-40 percent of casino revenue comes from gaming. Casinos don’t dish out the freebies like they used to. Forget meals and rooms. It’s a challenge to even find a good complimentary drink.Ĭasino operators in Las Vegas today are mostly corporations looking to maximize profit everywhere they can. There was a time where casinos would hand out complimentary meals, rooms, and drinks just to keep guests gambling. Casino comps are more difficult to come by every day.